Turn
campaign
data into
clear action.
Blue Lotus connects to your existing Google Ads and Microsoft Advertising accounts and turns campaign performance into concise summaries, alerts, and optimization recommendations. Built for agencies and advertisers who want a clearer view of what's happening across campaigns — without stitching reports by hand.
For teams managing existing advertising accounts. Blue Lotus reads campaign structure and performance data you already trust — campaigns, ad groups, budgets, and results — and makes it easier to review, prioritize, and act.
Example summary: Review spend, conversions, ROAS, pacing, and notable campaign changes in one concise report. Example alert: Budget pacing is ahead of plan — consider adjusting daily budget or targets.
- Example: ROAS goal reached
- Example: Budget pacing ahead or behind
- Example: Ad or ad group performance change
- Example: Weekly overview of key trends
AI recommendations are suggestions to review — not guarantees. Terms →
What Blue Lotus
does
Blue Lotus works with accounts you already own or manage. When connected, it reads campaign structure and performance and translates that data into summaries, alerts, and suggestions you review before taking action. It does not create new advertising accounts and does not sell your data.
Summaries
Concise overviews of spend, conversions, ROAS, pacing, and notable changes — giving you a quick read on performance without digging through dashboards.
Alerts
Notifications that surface when a goal is reached, budget pacing drifts, or performance shifts — so you can decide what to do next.
Recommendations
Concrete next steps with rationale — such as reviewing a budget, pausing a low-performing ad, or reallocating spend — for you to approve.
Agencies
For teams managing multiple client accounts who need a consistent way to review performance and share takeaways.
Advertisers
For in-house marketers and business owners who want clearer reporting on campaigns they already run.
You stay in control
Blue Lotus surfaces insights. You review and decide what changes, if any, to apply to your accounts.
How connecting
works
Sign in with Google or Microsoft
When you choose to connect, you are redirected to Google’s or Microsoft’s own consent screen to review and approve access for advertising data. Learn more →
Choose accounts to analyze
After connecting, you select which advertiser accounts you want Blue Lotus to analyze from those your login can access.
Review summaries and alerts
Once connected, Blue Lotus analyzes performance and surfaces summaries, alerts, and recommendations for you to review in the product and by email.
Built for clearer
advertising decisions
Your data stays yours
Blue Lotus processes advertising data to generate insights for you, without selling data to third parties. Details in Privacy.
Minimal access
Blue Lotus requests only the advertising data needed to provide the features described. See How it works.
Secure handling
Blue Lotus uses encrypted transport, encrypted storage for credentials, and access controls. See Security.
Transparent by design
Summaries cite the underlying metrics and time range so you can trace any insight back to its source.
After Connecting
Review, then decide
Blue Lotus surfaces what changed and what might be worth doing. You review each item and choose whether to apply it, snooze it, or ignore it.
Example workflow
Example: A campaign exceeds its target → Blue Lotus surfaces an illustrative alert and a suggested next step for your review.
Common
questions
What does Blue Lotus do with my advertising accounts?
When you connect an account, Blue Lotus reads campaign structure and performance data and turns it into summaries, alerts, and recommendations for you to review.
What kind of summaries and alerts would I see?
Illustrative examples include a concise summary of spend, conversions, ROAS, and pacing, or an alert that a budget is pacing ahead of plan. Every example on this site is labeled as an example and is not based on real account data.
Does Blue Lotus make changes to my accounts automatically?
No. You review each recommendation and decide whether to apply it. No changes are made without your approval.
How do I disconnect?
You can disconnect within the product or revoke access from your Google or Microsoft account settings. See Privacy for details on how access is handled after disconnecting.
How can I learn more or request access?
Visit How it works for a step-by-step overview or Contact us to ask a question or request access.
Want to learn more?
Explore how connecting works or get in touch to ask a question and request access.